Operations transformation consultancy · Europe + GCC

Growth should not make every decision yours.

Sredara helps growing businesses build the structure, accountability and operating discipline that makes cross-functional work more reliable.

Best suited to founder-led, multi-brand and operationally complex businesses that are scaling, changing or struggling to maintain reliable cross-functional delivery.

Led personally by Gergana Konova, with close to two decades of operating and transformation experience across Europe and the GCC.

Remote engagements

Europe + GCC

Project or fractional engagement

Materials and planning notes in a considered design studio workspace
Field note 01 — finding the work behind the visible bottleneck.

When growth outpaces the operating model

The signs are usually visible before they become expensive.

  1. 01

    The founder or CEO is still pulled into too many operational decisions.

  2. 02

    Projects and priorities repeatedly slip across teams.

  3. 03

    Ownership, decision rights or escalation paths are unclear.

  4. 04

    Growth has exposed weaknesses in systems, reporting, capacity or coordination.

From operational friction to reliable flow

01

Complexity grows

Teams expand, channels multiply and informal workarounds become the operating model.

02

How work moves is redesigned

Responsibilities, processes, decisions and visibility are mapped around the real work.

03

Execution becomes dependable

Leaders gain clear ownership, useful management signals and a practical rhythm for execution.

Selected results

Selected results from the experience behind Sredara.

Strategy planning workspace

96.3% SLA compliance

84-project delivery pipeline

160+ brands

13,000+ products

$4M+ revenue — 9 stores operational within 2 years

33% sales growth within five months

70-person team led

93% employee engagement

Ways to engage

The right level of operational support for the problem in front of you.

01Flagship project engagement

6-Week Operations Reset

A fixed six-week engagement that diagnoses where execution is breaking down in a growing business, then implements the priority fixes — redesigned workflows, clear ownership, and the KPI/reporting framework to track them. It's built for founder-led or operationally complex businesses that have outgrown their current operating model, and it ends with changes already live, not just recommended.

Current-state assessment, clearer ownership, priority workflow redesign and practical implementation of agreed improvements.

Explore the 6-Week Operations Reset
02Embedded leadership engagement

Fractional Operations & Transformation Lead

Places a senior operations lead inside a growing business on a part-time, embedded basis — running the operating rhythm, holding teams accountable to KPIs, and driving through the changes a full-time COO would own, without the full-time cost or commitment. It's for businesses whose execution has outpaced their leadership structure and need that gap closed now, with a built-in handover once the capability is embedded.

Weekly leadership rhythm, execution oversight, KPIs, reporting cadence, accountability and implementation handover.

Explore Fractional Operations Leadership
03Project and programme transformation

PMO & Delivery Transformation

Turns ad hoc project work into a managed system — giving a business running multiple projects, launches or client engagements the governance, dashboards and capacity visibility to know what's actually happening and why. It's for organizations with inconsistent execution or unclear ownership across simultaneous work, and it leaves behind a PMO structure and workflow system the team runs on its own.

Lifecycle clarity, ownership, PMO governance, dashboards, capacity visibility and workflow-system implementation.

Explore PMO & Delivery Transformation

What the reset examines

The operating system, not just the immediate symptom.

This work assesses people, process, structure, systems and governance. It does not include HR ownership, finance leadership, sales or marketing ownership, engineering or IT management, or major software implementations unless separately scoped.

01

People

Capability observations, friction and accountability patterns.

02

Process

Where work slows, duplicates or relies on invisible workarounds.

03

Structure

Responsibility, decision rights and handoffs between teams.

04

Systems

The tools, information flows and visibility leaders actually have.

05

Governance

Cadence, KPIs, SLAs and escalation rules that support execution.

Case studies

Work that has held up under real operating pressure.

View the Case Studies
Creating structure across a 84-project pipeline

01

Creating structure across a 84-project pipeline

Operating-model, PMO, governance and workflow transformation across a complex multi-brand project environment.

Result: 96.3% SLA compliance. 77 Project pipeline, all in final stages of approval

Building an omnichannel operating model

02

Building an omnichannel operating model

Business and operational infrastructure built to support a marketplace spanning e-commerce and physical retail.

Result: 160+ brands, 13,000+ products and two retail locations.

Operational transformation supporting growth

03

Operational transformation supporting growth

Process, SOP, cost-control and operational improvements across an established hospitality business.

Result: 33% sales growth within five months.

The person behind the work

Built by someone who has run the operating model

Gergana Konova, founder of Sredara

Sredara is a founder-led operations and transformation consultancy, built on close to two decades of experience across business building, complex operations and international programme delivery.

Sredara was founded by operations and transformation leader Gergana Konova.

Meet Gergana

A more reliable way to run the business

Bring the operational problem into the open.

Start with the point where work is stalling, decisions are circling or visibility has gone missing. We will identify the operating change that matters.

Start a conversation

Begin with the decision, project or workflow that is carrying too much weight.