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Case studies

Experience built through implementation.

Sredara is led by Gergana Konova, whose experience spans operational transformation, business building, PMO and governance, hospitality operations and international programme work across Europe and the GCC.

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Work that brings structure to complex environments.

The examples below represent selected work led by Gergana before and during the establishment of Sredara.

01

Mohamed Hilal Group Multi-brand luxury group, UAE

PMO, governance and delivery transformation

Creating structure across an 84-project pipeline

The challenge

A multi-brand luxury retail group was managing a complex 84-project pipeline across multiple brands and stakeholders, with inconsistent visibility, unclear ownership and uneven delivery control.

The operating model needed a practical structure for priorities, lifecycle decisions, reporting and accountability without slowing the work down.

The work

  • Established PMO dashboards and structured management reporting.
  • Introduced project stage gates, ownership and governance rhythms.
  • Built ClickUp workflows to improve delivery visibility and coordination.
  • Created clearer SLA tracking, escalation paths and accountability across the pipeline.

84-project pipeline

96.3% SLA compliance

The outcome

Established clearer ownership, structured management reporting and measurable service-level control across an 84-project delivery pipeline, operating at 96.3% SLA compliance.

Earlier engagement with the same group

Retail expansion — business building and operations

Gergana built a new Luxury Chocolate Retail Division from zero — brand, production and retail footprint. Launched two homegrown luxury brands, ARAQY and MANWA, opening 2 locations in Year 1 and scaling to 9 total locations by 2017, with approximately $4M in combined sales across the build-out.

~$4M combined sales, Feb 2014 – Oct 2019

2 stores opened Year 1

7 stores + 3 semi-permanent locations Year 2

1 full pastry and chocolate factory established

02

WILD FABRIK, UAE Omnichannel Fashion Marketplace

Business operations, technology and commercial scale

Building and scaling an omnichannel operating model

The challenge

Wild Fabrik was created as a multi-brand sustainable marketplace requiring the operating infrastructure to manage a large product catalogue, independent brands, technology, logistics, customer experience and commercial growth.

The business subsequently expanded from e-commerce into physical retail, requiring a genuinely omnichannel operating model.

The work

  • Built the business and operating model from the ground up.
  • Developed the processes and digital infrastructure supporting marketplace operations.
  • Led technology, e-commerce, retail, marketing, partnerships and customer experience.
  • Expanded the business into two physical retail locations.
  • Built the team, accountability structures and evolving ways of working.
  • Integrated consumer assets acquired from another sustainable marketplace.
  • Managed suppliers, partners and resources within the constraints of an entrepreneurial business.

160+ brands

13,000+ products

Two physical retail locations

$275K+ revenue generated in the final two years

The outcome

A scalable omnichannel operating foundation connecting digital and physical retail operations.

03

Capri Italian Grill, Dubai

Operations, controls and commercial performance

Operational transformation supporting 33% sales growth

The challenge

An established hospitality business required stronger operating discipline across front- and back-of-house processes, stock, costs, systems, team operations and commercial execution.

The work

  • Reviewed and redesigned core operating processes.
  • Developed SOPs and clearer ways of working.
  • Strengthened cost and stock controls.
  • Improved systems supporting day-to-day restaurant operations.
  • Worked across team operations, customer acquisition and commercial activity.
  • Connected operational improvements with marketing and visibility initiatives.

33% sales growth within five months

225% growth in social audience

Approximately 770 weekly Google location searches

The outcome

The work showed how stronger operational foundations and coordinated commercial execution can produce measurable business improvement.

04

API CAE Gourmet, Abu Dhabi

Business building, operating-model design and hospitality operations

Building a hospitality brand from concept to full operations

The challenge

API CAE Gourmet was developed as a new restaurant concept in Abu Dhabi. The business needed the complete operational foundation behind a successful opening, from brand development and operating processes to recruitment, training, supplier relationships and commercial partnerships.

The work

  • Developed the brand and business concept.
  • Designed the restaurant operating model.
  • Recruited, trained and led a 24-person team.
  • Established operational processes and service standards.
  • Coordinated suppliers and partners.
  • Developed and delivered corporate catering.
  • Managed the day-to-day business and commercial operation.

Opened in Abu Dhabi in 2011

24-person operating team

Operated successfully until 2014

The outcome

Secured and delivered corporate catering contracts for Mubadala and Abu Dhabi Education Council; inaugurated by the Italian Embassy in Abu Dhabi; and recognised with Time Out Abu Dhabi's Best Family Restaurant award.

Additional experience

Building strong operational foundations before and beyond launch.

04

Building a restaurant operating model before launch

For Matter by iCoffee, Gergana developed the operational foundation required for opening, including SOPs, process flows, kitchen operations, manpower planning, recruitment, staff training, menu development and supplier sourcing.

The restaurant launched with a trained team and established operating procedures.

05

International Tournaments and event delivery

Gergana has supported major international football events  across three stakeholder environments: FIFA Club World Cup 2009 — representing Al Jazira FC’s venue-side delivery requirements at Mohammed Bin Zayed Stadium; FIFA Club World Cup 2010 — working from the FIFA Local Organising Committee side; and the FIFA U-17 World Cup — working directly for FIFA.

Experience across venue-side, local organising committee and FIFA stakeholder contexts.

Call to action

Is your business outgrowing the way it currently operates?

Sredara works with organisations that need clearer ownership, stronger workflows, better delivery visibility and operating structures that can hold as the business grows.

We will discuss where delivery is breaking down, what the business needs next and whether Sredara is the right partner.

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View Gergana’s full track record and experience