Sredara

Selected work

Experience built through implementation.

Sredara is led by Gergana Konova, whose experience spans operational transformation, business building, PMO and governance, hospitality operations and international programme work across Europe and the GCC.

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Work that brings structure to complex environments.

The examples below represent selected work led by Gergana before and during the establishment of Sredara.

01

Multi-brand luxury group, UAE

Operating model, PMO, governance and digital workflows

Creating structure across a 66-project pipeline

The challenge

A complex project environment involved multiple internal departments, brands, external consultants, MEP specialists, production partners and freelancers.

The work depended on numerous handovers, approvals and dependencies, creating a need for clearer ownership, stronger governance and better management visibility.

The work

  • Designed an end-to-end project operating model from initiation through final handover.
  • Defined stage gates, ownership, approval processes and cross-functional handovers.
  • Established SOPs, SLAs, KPIs and accountability frameworks.
  • Introduced PMO dashboards, workload analysis and structured management reporting.
  • Implemented ClickUp workflows across multiple functions.
  • Supported capacity planning, partner management, onboarding and performance improvement.
  • Identified bottlenecks, dependencies and resource risks across the project portfolio.

66-project pipeline

96.3% SLA compliance

The outcome

Improved visibility across project status, deadlines, dependencies, ownership and team capacity.

02

Wild Fabrik

Business operations, technology and commercial scale

Building and scaling an omnichannel operating model

The challenge

Wild Fabrik was created as a multi-brand sustainable marketplace requiring the operating infrastructure to manage a large product catalogue, independent brands, technology, logistics, customer experience and commercial growth.

The business subsequently expanded from e-commerce into physical retail, requiring a genuinely omnichannel operating model.

The work

  • Built the business and operating model from the ground up.
  • Developed the processes and digital infrastructure supporting marketplace operations.
  • Led technology, e-commerce, retail, marketing, partnerships and customer experience.
  • Expanded the business into two physical retail locations.
  • Built the team, accountability structures and evolving ways of working.
  • Integrated consumer assets acquired from another sustainable marketplace.
  • Managed suppliers, partners and resources within the constraints of an entrepreneurial business.

160+ brands

13,000+ products

Two physical retail locations

$275K+ revenue generated in the final two years

The outcome

A scalable omnichannel operating foundation connecting digital and physical retail operations.

03

Capri Italian Grill, Dubai

Operations, controls and commercial performance

Operational transformation supporting 33% sales growth

The challenge

An established hospitality business required stronger operating discipline across front- and back-of-house processes, stock, costs, systems, team operations and commercial execution.

The work

  • Reviewed and redesigned core operating processes.
  • Developed SOPs and clearer ways of working.
  • Strengthened cost and stock controls.
  • Improved systems supporting day-to-day restaurant operations.
  • Worked across team operations, customer acquisition and commercial activity.
  • Connected operational improvements with marketing and visibility initiatives.

33% sales growth within five months

225% growth in social audience

Approximately 770 weekly Google location searches

The outcome

The work showed how stronger operational foundations and coordinated commercial execution can produce measurable business improvement.

Additional experience

Building strong operational foundations before and beyond launch.

04

Building a restaurant operating model before launch

For Matter by iCoffee, Gergana developed the operational foundation required for opening, including SOPs, process flows, kitchen operations, manpower planning, recruitment, staff training, menu development and supplier sourcing.

The restaurant launched with a trained team and established operating procedures.

05

International programme and event delivery

Gergana has supported major international football programmes across three stakeholder environments: FIFA Club World Cup 2009 — representing Al Jazira FC’s venue-side delivery requirements at Mohammed Bin Zayed Stadium; FIFA Club World Cup 2010 — working from the FIFA Local Organising Committee side; and the FIFA U-17 World Cup — working directly for FIFA.

Experience across venue-side, local organising committee and FIFA stakeholder contexts.

Call to action

Is your business outgrowing the way it currently operates?

Sredara works with organisations that need clearer ownership, stronger workflows, better delivery visibility and operating structures that can hold as the business grows.

We will discuss where delivery is breaking down, what the business needs next and whether Sredara is the right partner.

Book an initial conversation